Who We Are:

Not 2 Day is a new medical-focused company introducing its primary product, the NTDKIT, a handheld emergency bleed-control kit. The kit is specifically designed for use by the public as a first response to a stabbing or other catastrophic bleeding event. By providing a user-friendly, accessible solution, NTD aims to empower individuals to act as immediate first responders, thereby reducing fatalities and serious injuries. The business plan is structured to address the significant and growing problem of knife crime in the UK.

The Problem:

Knife crime in England and Wales is a pressing issue. In the year ending March 2024, there were around 50,500 offenses involving a sharp instrument. Data from the year ending March 2023 shows that 41% of all homicides in England and Wales were knife-related, equating to 244 deaths out of 590 total homicides. There are also thousands of hospital admissions annually due to assault by a sharp object, with 3,900 recorded in English hospitals in 2023/24. While police and government initiatives are in place, there is a clear and urgent need for a solution that provides immediate, on-the-scene care before emergency services arrive.

The Solution:

The NTDKIT is a pre-packaged, handheld emergency kit containing everything needed for a bystander to provide life-saving care to someone who has been stabbed. This product directly addresses the gap between a stabbing incident and the arrival of medical professionals. The kit is designed to be user-friendly, empowering even those without medical training to effectively manage severe bleeding.

In the critical minutes following a severe injury, swift and effective action can mean the difference between life and death. While many emergencies are unpredictable, a new company, Not 2 Day, is focused on ensuring that first responders—both professional and laypersons—are equipped to handle the most severe bleeding events. Their flagship product, the NTDKIT, is a compact, handheld emergency bleed-control kit designed for individuals who are the first on the scene of a life-threatening injury, such as a stabbing.

A Kit Built for the Moment

The basic NTDKIT contains the essential components for immediate bleed control: a Celox-A applicator, rubber gloves, bandages, wound padding, alcohol wipes, and clear instructions. However, for those with professional medical training, the NTDKIT PRO offers a more comprehensive solution for advanced trauma care. This "Pro" version goes beyond basic first aid, including a Combat Application Tourniquet (CAT), an Israeli Emergency Trauma Bandage, compressed hemostatic gauze, vented chest seals for penetrating chest wounds, and trauma shears to quickly access injuries. The kit also includes a permanent marker to record the time a tourniquet was applied, and a compact Mylar blanket to prevent hypothermia, which is a critical concern in trauma patients.

The Science of Saving Lives: How Celox-A Works

At the core of the NTDKIT is the Celox-A applicator, a specialized tool for delivering hemostatic granules to the source of severe bleeding in a penetrating wound. The key to its effectiveness is its active ingredient: Chitosan. Derived from the shells of crustaceans, Chitosan is a naturally occurring polymer. The product works by a physical process, independently of the body's natural clotting mechanism. This is a crucial advantage, as it remains effective even when a patient's natural ability to clot is compromised, such as in cases of hypothermia or when they are on blood-thinning medications.

When the chitosan flakes come into contact with blood, they rapidly absorb the fluid while leaving the solid components, like red blood cells and platelets, behind. This process causes the chitosan to swell, gel, and stick together, creating a robust, bioadhesive "clot" that physically seals the wound and stops the bleeding. Importantly, this is not an exothermic (heat-generating) reaction, which ensures it does not cause burns to the patient.

The Path to Legitimacy: Training and Legal Compliance

Recognizing the high-risk nature of a Class III medical device like Celox, Not 2 Day has adopted a responsible and legally sound business model that centers on training. In the UK, the use of a medical device is not restricted to a specific profession but is instead determined by the user's documented training and competency. The manufacturer's instructions state that the Celox-A applicator is for "trained emergency responders".

By providing a complete training program, Not 2 Day enables its customers to use the product in a legally compliant and medically responsible manner. This training is structured around three core pillars:

• Theoretical Knowledge: Explaining the science of hemorrhage, how Celox works, and the indications and contraindications for its use.

• Practical Skills: Hands-on training that covers scene assessment, proper application techniques, and patient monitoring after the device has been used.

• Competency Assessment: A formal assessment, including a knowledge test and a practical scenario-based test, to ensure the trainee can competently use the device.

The company's business plan includes partnering with established, accredited first-aid training providers to deliver this specialized training within a legally compliant framework. This approach is essential because, as the person combining different products into a new kit, Not 2 Day would be considered the "manufacturer" and would need to register the kit with the Medicines and Healthcare products Regulatory Agency (MHRA).

By focusing on a business model that combines a high-quality product with professional, legally defensible training, Not 2 Day is paving the way for a new era of emergency preparedness. The NTDKIT is more than just a product; it's a commitment to empowering individuals to act with confidence and competence when every second counts.